What We Do for Manufacturer Clients

Gary Caplan, Inc. is a licensing consulting firm and we provide a number of different services to our clients. Primarily, we provide our clients with valuable insight, information, and advice about properties and about the licensing industry in general.

The fundamental duties of GCI to its’ manufacturer clients include:

• We furnish information and an understanding about licensor operations and licensing trends. We keep our clients informed on day-to-day developments in the licensing business. In other words, we gather marketing intelligence and disseminate that information to our clients and help our clients stay ahead of their competition.
   
• We help our clients evaluate licenses.
   
• We are available to our clients as much as needed. We represent our clients at licensing trade shows and at licensor meetings and we participate in client meetings when asked to do so.
   
• We provide extensive research on licensed properties.
   
• We offer general advice and counsel on licensing matters including contractual issues and questions.
   
• We help with proposals, approvals, negotiations, and even creative direction when asked.
   
• We provide guidance, and we help in problem solving, before and after the agreement is signed.
   
• We work at all levels to make sure that our clients are positioned and viewed as an industry leader in their categories.
   
• We help clients devise workable strategies in order to maximize licensing’s potential while at the same time minimize its risks.
   
• We act as a steady and influencing force. We see ourselves as members of our clients’ marketing team. We are committed to the growth and success of our clients.

We are extremely proud of the relationships we have with our clients, and we do everything in our power to give them the edge they will need to succeed in the competitive business of licensing and merchandising.